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Retention is calculated retrospectively, counting the number of times/ratio a certain metric reappears over a subsequent period.
Retention supports both date and non-date dimensions.
There are two outcomes of retention calculation:
The smallest date dimension aggregation supported by retention calculation is "day," and the largest is "year."
Non-date dimension retention requires specifying the selected time, i.e., the calculation time, as well as the retention period for comparison.
Retention supports three types of retention periods: