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Retention

Retention is calculated retrospectively, counting the number of times/ratio a certain metric reappears over a subsequent period.
Retention supports both date and non-date dimensions.
There are two outcomes of retention calculation:

  • Retention Count
  • Retention Rate

Date Dimension Retention

The smallest date dimension aggregation supported by retention calculation is "day," and the largest is "year."

Non-Date Dimension Retention

Non-date dimension retention requires specifying the selected time, i.e., the calculation time, as well as the retention period for comparison.

Retention Period

Retention supports three types of retention periods:

  • Fixed Time
  • Range Time
  • Custom Time

Fixed Time

Range Time

Custom Time